VMob - Anheuser Busch
“UiRevolution has done a great job delivering a VMob enabled app for one of our customers. They took ownership of the full end to end mobile app delivery process and quickly got up to speed with the VMob SDKs and platform. They operated with the customer’s best interests in mind and with a great eye for detail, offering solutions to challenges and proactively ensuring project success. We wouldn’t hesitate to work with the UiRevolution team again”
— Richard Stinear - Head of Engineering at VMob
WHAT WE DID
Anheuser-Busch is one of the world's largest breweries, carrying brands such as Bud Light and Beck's. In the US their products are distributed via a complex array of reseller channels, making it difficult for Anheuser-Busch to get a clear insight into how often and in what quantity their beers are sold.
Mob provides an incredibly flexible and robust mobile voucher platform. They were given the challenge to help re-sellers of Anheuser-Busch move more products through their bars. Having worked with VMob before, UiRevolution was contracted to help deliver two things, an app for the bar owners and app integration with their TVs.
We created a small device in partnership with VMob and Technocell, that plugs into a bar’s TV allowing the owners and managers to overlay advertisements onto them. This device, coupled with an app, provided staff a way to create and showcase offers on the TVs while they continued streaming live sports.
What we ended with was a way that Anheuser-Busch resellers could very quickly and easily create and promote a product, having it displayed on all the bars’ TVs within seconds. This system is valuable to both re-sellers and Anheuser-Busch, it allows staff to make decisions on the spot based on current stock or what's popular that day or night. This in turn gives Anheuser-Busch a better insight into what they can sell and when.
We were introduced to the client as a preferred VMob partner due to our experience implementing Plexure for other VMob customers. We wanted to help create an offers system for those who purchase website domains through WorkKey in Ecuador and help local businesses obtain a stronger online presence.
