Time Out Magazine (NZME)

WHAT WE DID

Augmented reality was seen as an innovative way for readers of the Timeout magazine to find gigs and events around town. Simply open the camera and view nearby events overlayed on the screen. The Timeout App also made use of image recognition to enable readers to hold their phone over an article in the magazine and engage more deeply with the article or the advertisement. Advertisers were able to integrate videos with their ads or pop up a 3D flyover an animated model of the product in their ad. All this by simply waving the app across the page. No QR codes required